SomersbyIsn't that wonderful.

Together with Somersby cider, we launched a new global brand platform that taps into the uncertain and complex state of the world.


Many people tend to forget that things are not as bad as they seem, and with that in mind we want to encourage them to have a more optimistic view on life. This is done with an integrated campaign called “Isn’t that wonderful”. The tagline is used to comment on happenings around the world, reminding us all of some of the wonderful things taking place.

The campaign consists of online films, TVCs, animated GIFs and still photography, that are used in strategically relevant contexts.